Our label

SOMEONE

Is for the people who make our products.

SOMEWHERE

is for the places they call home.

Facts

we work with 180 artisans

Across five of Mexico's poorest states

Puebla, Oaxaca, Chiapas, Hidalgo, and Estado de México

98% of the artisans are women

The four artisanal techniques:

Chicotillo Loom, Hand Embroidery, Pepenado, and Waist Loom.

Created by culture


Someone Somewhere engages communities
in alignment with the philosophy of Buen Vivir,
or Good Living, meaning to live in harmony with
the community, family, nature, and the cosmos.
It’s our hope to communicate this ethos
– community-centric, ecologically-balanced and
culturally-sensitive – across everything we created.

We seek to connect you with the thousands of artisans who live in vulnerable conditions to boost their development and contribute to their well-being. We combine their traditional crafts with pieces designed for you, creating products with a positive impact both for those who use them and those who make them. Through fair trade with artisan communities, we can contribute to the development and preservation of their traditions. The way we do it is through products that you can use in your day to day, creating a direct link between you and the talented artisans of Mexico.

A B Corp is a type of corporation that uses market's power to provide
concrete solutions to social and environmental problems.

Our impact

Economic

  • Increase income and ensure fair wages without causing strain to family dynamics.
  • Provide steady and diversified sources of income to artisans.
  • Reduce deprivation; beneficial to artisan aspirations and local economy.

Social

  • Empower women to be recognized as an independent, income-earning group.
  • Increase family well-being; enabling artisans to balance responsibilities at home and still work.
  • Improve communication and business skills; results in influence over community decisions.

Cultural

  • Preserve culture by incorporating artisan techniques, tools, and designs into every product – encouraging new generations to continue the tradition.
  • Bridge the gap between cultures through clothes and accessories.
  • Reinforce that identity and heritage is positive for current generations, combating negative impressions often portrayed via various news and media.

Sectorial

  • Invest in and value artisanal goods to raise the livable wage for artisans.
  • Prove retail supply chain model with artisans, manufacturers, and designers; demonstrating artisanal goods can scale as a business.
  • Appeal to the socially conscious millennial market to increase fair trade and employment opportunities.


30% of our product cost
goes to the artisan


Someone Somewhere pays artisans 51% higher wages than the national wage.*

* Source: Desarrollo al Cubo, social consulting bureau

And 37% higher wages than the global fair wage guide minimum.**

** Source: Desarrollo al Cubo, social consultin bureau

Our process

01 Research team

Our guiding goal is to improve the quality of life for as many artisan communities as possible. As a result we are always seeking new textile techniques and skilled artisans to work with.

02 Design team

We find great inspiration in creating products you love. Our in-house design
team works with global trend agencies to analyze customer preferences,
and coordinates with artisans directly to design products that connect
with your journey.

03 Artisans

Artisans imagine the textile possibilities that uphold their traditional iconography and culture in order to create pieces that align with consumer demand. These pieces are then incorporated into final products.

04 Production

Across each artisan community there is a leader that acts as the liaison between artisans and design. The leader scales production, organizes orders, and manages deadlines, and quality. This makes it easier for artisans and our design team to focus on the things they care about most.

Our products are assembled near our headquarters in Mexico City. This allows us to closely monitor the process as we scale our business, grow our product line, and most importantly, learn.

05 Distribution

Once produced, the goods are sent to our distribution center nearby in Mexico City, ready to be shipped anywhere in Mexico or the United States.

06 From Mexico to the World

Across each artisan community there is a leader that acts as the liaison between artisans and design. The leader scales production, organizes orders, and manages deadlines and quality.This makes it easier for artisans and our design team to focuson the things they care about the most.